3 Mistakes to Avoid When Writing Your Company Bio

3 Mistakes to Avoid When Writing Your Company Bio

Writing a company bio is a time-consuming activity that many founders put at the bottom of their to-do lists. However, it is crucial to make a good impression on potential clients or investors who are just learning about your organization.

A well-written bio that outlines your company’s accomplishments and what you have to offer can be the difference between obtaining a customer and losing one. Business owners often don’t devote much thought to their company bio. This is a major mistake that can cost you in the long run.

No matter where your bio appears — whether on your website, social media account, or a database — you should always take the time to provide a comprehensive bio showcasing your company. Here are a few mistakes to avoid when writing your bio.

1. Failing to Define Your Company Values

Every organization holds certain principles in high esteem. Values help define how company leaders make critical decisions when supporting their clients, employees, and organization.

While you don’t want to be overly lengthy in your discussion of your organizational values, you do want them to be clear to the people reading your bio. An example of a good organizational bio that emphasizes company values is Asiaciti Trust’s Crunchbase profile.

In its bio, the company defines its values as independence, excellence, and stability. These are all important traits in a corporate service provider that offers consulting and financial services.

2. Not Including Any Contact Information

One major mistake companies sometimes make when composing their bio is failing to include their contact information. Your contact information tells people where you’re located and should include a phone number and email address. If you have a website, you should list the URL.

No one wants to spend time hunting down your organization’s contact information. If they can’t find it, they’ll simply move on to a competitor that is easier to reach. A lack of contact information can also reduce credibility and authority since people won’t know whether to trust that you’re a legitimate business.

For example, look at KPMG’s company contact details. The page includes an address, phone, fax number, and email details. It also has a Google map that shows their exact location.

3. Failing to Tell Your Company’s Story

Most companies have a story. They don’t come into existence without a purpose that drives them to succeed. Your organization’s bio should convey your story to anyone who reads it.

For instance, suppose that you’re the founder of a family-owned restaurant that offers authentic Japanese food. In that case, explaining your personal history as an immigrant with a dream of sharing your cuisine with others is something your customers will find intriguing.

An example of an organization that tells its story well is the World Wildlife Organization (WWF). Founded in 1961, the non-profit began when several individuals saw a need for conservation efforts in East Africa to protect endangered species. Today, the WWF includes over 1 million supporters and operates in over 100 countries.

A Well-Written Company Bio Will Set You Apart from Competitors

A comprehensive bio explains who your company is, what you have to offer, and what makes you stand out from your competitors. It should include your contact information and any credentials that prove your authority in your industry. While writing a company bio can take some time, the value you obtain from it makes it well worth the effort.