Content Marketing Write for Us
Introduction
Content marketing uses relevant articles, videos, podcasts, and other media to attract, engage, and retain an audience. This strategy builds expertise, raises brand awareness, and keeps your company top of mind when it comes time to buy what you sell.
Content marketing is creating and distributing relevant, helpful content to current and potential customers, such as blogs, newsletters, white papers, social media posts, emails, videos, and the like. When done correctly, this content conveys expertise while also demonstrating that a company values the people to whom it sells.
Why is Content Marketing Important?
According to Hubspot, content marketers who prioritize blogging efforts are 13X more likely than those who do not. Furthermore, according to Kapost, businesses that use content marketing receive 7.8X more organic traffic than those that do not. Furthermore, according to Demand Metric, content marketing generates 3X the leads while costing 62% less than other digital marketing channels.
Content marketing does more than start a conversation with your target audience. It also keeps the conversation interesting, helpful, and engaging.
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