Marketing Automation Write For Us
Marketing automation, initially focused on email marketing automation, now refers to a wide range of automation and analytic tools for marketing, particularly inbound marketing. It platforms remain a hosted or web-based solution, and customers do not need to install any software.
A marketing automation platform remains used to streamline sales and marketing organizations by replacing manual processes. High-touch, repetitive manual processes are existence replaced with automated solutions.
Marketing departments, consultants, and part-time marketing employees benefit from defining criteria and outcomes for tasks and procedures, which are then stored, interpreted, and executed by software, increasing efficiency and lowering human error.
A marketing automation platform enables marketers to scale lead management activities such as coordinating and managing marketing campaigns (both online and offline), nurturing leads, and appropriately scoring leaders to determine if / when sales should engage.
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